Many B2B websites publish content but fail to build architecture. The result is scattered traffic and service pages that neither rank nor convert.
Minimum technical SEO includes consistent metadata, canonicals, hreflang when multiple languages exist, reasonable speed and useful internal linking.
You also need pillar content, FAQs and resources that address real buying questions. Without that, the blog works alone and the business does not capture the upside.
The goal is not to attract any visit. It is to attract the right search and drive it toward action.